The target audience of the conference as well as that of the British Council´s project of Creative cities:

Young influencers/innovators (20-40 year old educators, entrepreneurs, politicians, representatives of creative sectors, public servants, community leaders, youth workers, business people, faith leaders, NGO Leaders, environmental activists, community workers), those at early stages of their careers, with a spark, who are highly motivated, who are looking to develop new skills and networks, who have the potential to inspire others, global in outlook and who are driven by social as well as personal goals).

Established city leaders and leading organisations from public, private or community sphere (policy makers, city planners, academics, investors, creative industries, entrepreneurs, social entrepreneurs, regeneration practitionners, media), those who make decisions and are open to understanding the benefits of investing in creativity and innovation in an urban context for social as well as economic benefit.